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There is more than one way to make it on the Internet. We had a client once who was well into his seventies. We wasn't technically oriented and couldn't design a web page to save his life. He was what I would characterize as a bean counter.
We have a tendency to get wrapped up in the complexity of the Internet and forget the main reason we are doing this - to make money. This gentleman came over and I must admit, I didn't think much about it. He opened his spiral notebook and laid out his premise. I was taken back.
He was a travel agent. His product was specific, New Zealand traffic. He had purchased pay per click advertising on Google and Yahoo for New Zealand Travel. In his notebook he recorded how much each click cost, how many he got per week, how many clicks it took to get a submission (lead), and how many leads it took to get a sale. He had it all written down. It was a low-tech approach, but so what. It produced results. The man was making money on the Internet.
I learned a little about pay per click that day. The system he developed was absolutely correct. Never use pay per click to build general traffic to a site. That isn't what it is intended for. Instead link your pay per click ad directly to your offer sheet. Then use a kicked-up offer sheet (like this program) to record your leads.
Now you have systematized the process. That's key. Pay per click advertising can get expensive in a hurry. To be successful you must know EXACTLY what each sale costs. Since you know your profit per sale you know if you are making money. If you can devise a lead scheme partnered with an offer sheet that makes money, you are on your way. This process can be repeated over and over again. It's a low tech, low risk (if done correctly) way to make money on the Internet.
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